Chanel and France’s Cour de Cassation- a story of two Cs

In the early 2000s, Chanel wrote to the Cour de cassation, underlining how similar the two logos were, and the potential damage this might cause, according to a report published on Thursday by the Glitz Paris and La Lettre A websites, which was confirmed to the AFP agency by France’s highest judicial body.“The idea of redesigning the [court’s] corporate identity, including the logo, had already been considered” before the letter from Chanel was received, the court told AFP. “Chanel’s letter encouraged the court to go ahead with the redesign,” added the Cour de cassation, which was unable to give a more accurate date for when the change took place other than “the early 2000s.”

The court’s letterhead and notices of judgements currently still bear two interlaced, back-to-back Cs, but in a Gothic font. However, the former logo can still be glimpsed on the boiserie, listed as a historical monument, inside the building that houses the court, which was founded in 1804.Gabrielle Chanel, known as Coco Chanel, chose the interlaced Cs logo for her world-renowned label in 1925. Chanel, famous for its tweed suits and the No.5 perfume, reported a revenue of $17.22 billion last year, equivalent to a 10.1% increase over the previous year. Its net income was $4.6 billion, up by 14.2%.Paris, July 13 2023 (AFP).

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